Swati Thakur

Who Swati Thakur is

Swati Thakur is a co-founder of Foxnut Studios, a consulting, games and publishing studio with feet in both Bengaluru and Paris. She built her career in luxury and B2B marketing between Paris and Bengaluru, led marketing at Data&Data through its LVMH Innovation Award, built account-based marketing from zero at Sociabble, and designed Cats from Hell, the studio’s first shipped game.

“Swati Thakur” is a common name; this page is about the Foxnut Studios co-founder specifically. She founded the studio together with Ameya Sahasrabudhe, its other co-founder. Her record, chapter by chapter:

Every number behind these chapters sits, with its method and source status, on the consolidated proof record.

Data&Data and the LVMH Innovation Award

Swati Thakur led marketing at Data&Data, the Paris luxury-intelligence startup, from its early days. In June 2021, at the Viva Technology trade fair, Data&Data won the LVMH Innovation Award in the Data & Artificial Intelligence category: over 850 startups applied that year and 28 were shortlisted as finalists, with one winner named per category. That award is a matter of public record and is cited in the sources below.

The award is the company’s; her claim is the marketing that carried the company to it. The wording of this chapter was confirmed by her in August 2026.

Account-based marketing at Sociabble

At Sociabble, from November 2021 to April 2025, Swati Thakur built the account-based marketing function from zero: there was no ABM practice before her and a working one after. She set up the vertical from scratch, ran its thought-leadership content, and delivered growth over several years, measured in hundreds of millions of dollars of created value, the north-star metric an ABM team is judged on. That figure is her first-hand record from inside the function; like every internal number on this site, it is published as the practitioner’s own record rather than as an externally retrievable statistic.

Between Paris and Bengaluru

Swati Thakur’s European experience is first-hand and commercial, not observed from India: years of luxury and B2B marketing worked between Paris and Bengaluru, inside Paris companies selling to European buyers. That is the specific basis on which Foxnut Studios claims European commercial depth - a named person who has done marketing work in that market, not a partner network or a sales office.

What she knows from that period is the texture of European commercial practice: how luxury-sector buyers evaluate vendors, how French startups market into enterprise accounts, and what changes when the same playbook moves between Paris and Bengaluru. That period is the basis on which the studio’s market-entry territory makes its Europe claims: the person behind the territory’s Europe direction is the person who did the marketing work inside it.

Cats from Hell

Swati Thakur designed Cats from Hell entirely herself: the design credit on the party game that became the first product Foxnut Studios shipped is hers alone, with the studio behind the playtesting, manufacturing and launch, and the game now in its first print run. For a studio that advises only on work it has done, this is the proof-of-work link: the person advising on go-to-market is the person whose game went to market.

What Swati Thakur does at Foxnut Studios

She works client briefs directly, like everyone at Foxnut Studios, because the studio employs no junior tier: the practitioner a client meets in the first conversation is the practitioner who works the engagement. Her side of the practice is the marketing depth above - positioning, account-based marketing, and the European buyer’s-eye view earned in Paris - and the games vertical carries her design credit on its first product. The studio’s filter applies to her record the same way it applies to her co-founder’s: Foxnut Studios advises only on work its people have done first-hand, and her first-hand work is what makes the studio’s European and marketing claims checkable rather than asserted.

Elsewhere

Swati Thakur’s corroboration runs through Data&Data and the award above, the sources list below, and her own profile:

• LinkedIn: linkedin.com/in/swatithakursahasrabudhe, confirmed publicly visible on 2026-08-01

Sources

1. Data&Data announcement: LVMH Innovation Award 2021, Data & Artificial Intelligence category, Viva Technology Retrieved 29 July 2026

Foxnut Studios works on briefs like this one from Bengaluru and Paris. If you want the shape of that before you talk to anyone, here is the shape of each engagement, and its range.